Google Plus Business Pages Released

Google Plus-Business Pages

The long expected Google+ Pages for Business have just been released! As announced on the official blog Google “wants to make sure we can build relationships with all the things we care about, from local businesses to global brands“!

A lot of people (including my sociable and nice self) from marketers and business owners to plain simple users were highly excited expecting this new feature from the first launch of Google+.

The outcome proved to be a bit.. ah well, disappointing! The new Google+ Pages tend to have a striking similarity to Facebook Pages, and even those of an earlier development stage. Instead of actually bringing some new insight in this field or new exciting features they are back on copying each other without much innovation or creativity!

As soon as I heard about the launch I went ahead and made a Google+ page. It took me less than 5 minutes, because you don’t really have much to work with or any opportunity for expressing more creativity. You add the name, few words as a description, a link, a couple of pictures and that’s it..  Now all of your business or brand‘s loyal fans and customers can +1 your page (GoogleLikeit!) and/or may add your page to their circles and receive your spam, ah I mean notifications and updates.

The only problem with this logic is that  most of the people are still using Facebook.  And this new “features – richbusiness opportunity from Google is not bringing any substantial motivation for a social networking platform switch. I am of course sure that they are working on improving these pages and planning to add other new features and functionalities.

There is though something new that Google already brings to the table, the Google+ Direct Connect (sound like Facebook Connect but it’s not the same)

This is the ability to connect your Google Page to your web site. It makes it very simple for people to find your brand and even share the “+1“ appreciations.

More about that, here:

There are already a number of privileged brands that were allowed to build their Google+ Pages in advance.  Some examples:

Google (of course)

Google's Google Plus Page

Angry Birds

Angry Birds Google Plus Page


Muppets Google Plus Page


Pepsi Google Plus Page


Toyota Google Plus Page

To create your own Google+ Page all you have to do is go to

Google said nothing though about the real true main advantage they can leverage in this business pages war with Facebookthe search results benefits! It is of course a tricky subject, they can not be to forward on giving special favors to Google Pages based on anti-trust and legal challenges.

On the other hand I am sure they will find some loopholes allowing them to bring some sort of an edge in making Google+ Pages as the better choice!

2 Comments + Add Comment

  • Pacat ca inca nu e funtional si in ro am cautat o pagina google+ cu + in fata si nu mi-a gasit-o, desi celealte de aici le-am gasit dar doar pe nu pe .ro sper ca in viitorul apropiat sa fie disponibil pentru toata lumea

    • Doar anumite pagini functioneaza cu +, pentru fucntionalitatea asta trebuie sa te “aprobe” google. O sa perfectioneze ei cat de curand..

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